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@Multicolored Lemur

I liked the elaboration in that article:
Misperceptions are formed when a minority of individuals are observed engaging in highly visible problem behavior (such as public drunkenness, smoking, or making offensive comments), leading these behaviors to be remembered more than responsible behavior that is more common but less visible. These misperceptions are assumed to be normative and are spread in “public conversation” by community members (Perkins, 1997).

That explains a lot of the risky behavior not just by college students or males, but with a lot of other cohorts.
 
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